In these negotiations, each negotiator looks at the previous treaty and then wants the best treatment of all previous treaties. That`s their request, and if you don`t give them to them, they say, ”Why don`t you love me as much as you love the previous country?” So the idea that you can squeeze one partner much stronger than another partner – well, maybe you can, but they`re all going to insist on equal treatment. ”Bilateral trade agreements also expand the market for a country`s products. In the early 2000s, the United States vigorously pursued free trade agreements with a number of countries under the Bush administration. The objective of bilateral trade agreements is to increase access between the markets of two countries and increase their economic growth. .